Terms of Use

Last Updated: 21 October 2025

1. Introduction and Acceptance of Terms

Welcome to celerity.chat (the “Website”). This Website is owned and operated by Celerity Systems (Pty) Ltd (“Celerity”, “we”, “us”, “our”).

These Website Terms of Use (“Terms”) govern your access to and use of the Website and its content. These Terms constitute a binding legal agreement between you, the user (“you”, “your”, “user”), and Celerity.

By accessing, browsing, or otherwise using this Website, you acknowledge that you have read, understood, and agree to be bound by these Terms. If you do not agree to these Terms in their entirety, you must immediately cease using the Website.

We reserve the right to amend these Terms at any time. Any amendments will be effective immediately upon posting of the revised version on the Website. Your continued use of the Website after any such changes will constitute your acceptance of the new Terms.

2. Nature and Purpose of the Website

2.1. This Website serves as a corporate information portal for the Celerity group. Celerity provides business messaging services and solutions, including SMS, RCS messaging, IM, and other messaging solutions. The content on this Website is provided for general information purposes only.

2.2. No Transactions: Celerity does not offer, sell, or transact for any products or services directly on this Website. The Website is intended to provide information about our business and to direct visitors to our specific product and service websites, including but not limited to, BulkSMS.com and Kero.chat (collectively, the “Product Sites”).

3. Relationship with Product Sites and Product-Specific Terms

3.1. This Website may contain links that redirect you to our Product Sites, through which we may offer and provide specific products and services.

3.2. Separate Legal Agreements: When you visit any of our Product Sites or wish to procure or use any products or services offered therein, separate terms and conditions, service agreements, and/or acceptable use policies (“Product Terms”) may be applicable to those specific products and services. Our Product Terms will be clearly provided for on our Product Sites.

3.3. Supplemental Nature of Product Terms: The Product Terms for a specific product or service will supplement these general Website Terms of Use. Both sets of terms will apply to you; these Terms govern your use of this informational Website, and the Product Terms govern your use of specific products, services or Product Sites.

3.4. Precedence in Case of Conflict: To the extent that there is any conflict or inconsistency between these Terms and any Product Terms, the provisions of the relevant Product Terms shall prevail and take precedence insofar as your use of the relevant products, services or Product Sites is concerned.

4. Intellectual Property Rights

4.1. Unless clearly indicated to the contrary on this Website, all content included on this Website, such as text, graphics, logos, button icons, images, audio clips, digital downloads, data compilations, and software, is the property of Celerity, its affiliates, or its content suppliers and is protected by South African and international copyright, trademark, and other intellectual property laws. Subject to any rights expressed afforded herein, all rights to all intellectual property on this Website are expressly reserved.

4.2. The Celerity name, logo, and the names of our products and services are trademarks of Celerity. Without limiting our rights in any way, you may not use these trademarks in connection with any product or service that is not Celerity’s, in any manner that is likely to cause confusion among customers, or in any manner that disparages or discredits Celerity.

4.3. You are granted a limited, non-exclusive license to access and make use of this Website. You may not frame or utilize framing techniques to enclose any webpage, trademark, logo, or other proprietary information of Celerity without our express written consent.

5. Disclaimer of Warranties and Limitation of Liability

5.1. This Website and all information, content, materials, and services included on or otherwise made available to you through this Website are provided by Celerity on an “as is” and “as available” basis, unless otherwise specified in writing.

5.2. Celerity makes no representations or warranties of any kind, express or implied, as to the operation of this Website or the information, content, or materials included on it. You expressly agree that your use of this Website is at your sole risk.

5.3. To the fullest extent permissible by applicable law, Celerity disclaims all warranties, express or implied, including, but not limited to, implied warranties of merchantability and fitness for a particular purpose. While we take reasonable measures to protect our information assets including our Website, Celerity does not warrant that this Website, its servers, or email sent from Celerity are free of viruses or other harmful components.

5.4. Celerity will not be liable for any damages of any kind arising from the use of this Website or from any information or content made available through it, including, but not limited to direct, indirect, incidental, punitive, and consequential damages, unless otherwise specified in writing.

6. User Conduct

You agree not to use the Website in any way that:

1. is unlawful, fraudulent, or harmful;
2. causes, or may cause, damage to the Website or impairs the availability or accessibility of the Website;
3. involves the use of any data-gathering or extraction tools, such as robots or spiders; or
4. involves transmitting or sending unsolicited commercial communications.

Apart from good faith search engine operators and use of any search facility provided on the Website, no person may use or attempt to use any technology or applications (including web crawlers, robots or web spiders) to search, collect or copy content from the Website for any purpose whatsoever, including but not limited to for training artificial intelligence systems or language models, without the prior written consent of Celerity.

The use of non-malicious search technology, such as ‘web-crawlers’ or ‘web-spiders’, to search and gain information from this Website is not permitted if such technology will result in slowing down this Website’s server or copyright infringement of any data and information available from this website. Data and information may only be used as provided for in these terms and conditions. E-mail addresses, names, telephone numbers and fax numbers published on the Website may not be incorporated into any database, used for electronic or direct marketing or other similar purposes. No permission is given, nor is it implied, that information on the Website may be used to communicate unsolicited communications to Celerity notwithstanding that such information may be published as Celerity’s contact information.

7. Privacy

User privacy is important to us. Our Privacy Policy, which is available for review on this Website, explains how we collect, use, and protect any personal information that we may gather via this Website. The Privacy Policy is incorporated by reference into these Terms. By using this Website, you consent to the processing of personal information as described in the Privacy Policy.

8. Governing Law and Jurisdiction

8.1. Celerity makes use of international information systems architectures to best serve the interests of our customers. Further information in this regard, including the name and address of the relevant legal entity within the Celerity group responsible for providing any of our products and services in different regions and territories is available via our Product Sites. These Terms and your use of this Website shall be governed by, construed, and interpreted in accordance with the laws of the Republic of South Africa.

8.2. You hereby consent and submit to the exclusive jurisdiction of the High Court of South Africa, Western Cape Division, Cape Town, in respect of any disputes arising from or in connection with these Terms or your use of the Website. This applies regardless of your location or the location from which you access the Website.

9. General Provisions

9.1. Entire Agreement: These Terms, together with our Privacy Policy, constitute the entire agreement between you and Celerity in relation to your use of this Website.

9.2. Severability: If any provision of these Terms is determined by any court or other competent authority to be unlawful and/or unenforceable, the other provisions will continue in effect.

9.3. No Waiver: No waiver of any of these Terms shall be deemed a further or continuing waiver of such term or any other term, and our failure to assert any right or provision under these Terms shall not constitute a waiver of such right or provision.

10. Company Information and Legal Notices

11. Contact Us

If you have any questions about these Terms, please contact us at hello@celerity.chat.