Privacy Policy

Last Updated: 21 October 2025

1. Our Commitment to Your Privacy

Celerity Systems (Pty) Ltd (“Celerity”) is committed to protecting the privacy and security of your Personal Information. This Privacy Policy describes how we collect, use, process, and disclose your Personal Information in connection with your access to and use of this Website. This Website is owned and operated by Celerity for and on behalf of the Celerity group. Further information about our group companies is set out in section 13 below.

By continuing to use this Website, you consent to the processing of your Personal Information as described in this Policy.

2. Scope of This Privacy Policy and Relationship with Product Sites

This Privacy Policy applies only to the celerity.chat Website.

This Website contains links to our specific product and service websites, such as BulkSMS.com and Kero.chat (“Product Sites”). These Product Sites may be governed by their own separate terms and conditions (“Product Terms”) and policies (“Product Policies”).

If you access a Product Site or contract for any of our products or services, then the Product Terms and Product Policies applicable to that product, service or website will apply to your use of that product, service or Product Site. In the event of any conflict or inconsistency between this Website Privacy Policy and any Product Policy, the provisions of the relevant Product Policy shall prevail and take precedence insofar as your use of the relevant product, service or Product Site is concerned.

3. Personal Information We Collect

Where used in this policy, the term “Personal Information” means any information identifying or describing an identifiable individual, including, but not limited to information relating to their name, age, gender, reproductive status, marital status, national, ethnic or social origin, sexual orientation, physical or mental health, disability, conscience, belief, culture, language and birth of the individual; educational, criminal or employment history of the individual, financial status or information relating to financial transactions in which they have been involved and any identifying number, address or contact information of the individual.

We collect Personal Information in the following ways:

3.1. Information You Voluntarily Provide to Us

Contact Form Submissions: When you use the “Contact Us” page, we collect the Personal Information you provide, which may include your full name, email address, phone number, and the contents of your message.

Job Applications: When you apply for a work position with us, we collect the information you provide, which may include your CV, information about your identity, contact details, qualifications, work experience, and any other relevant information you choose to share in support of your application.

Subscriptions: When you elect to subscribe to any of our offerings, such as newsletters or other promotional materials, we may collect contact particulars such as your email address, mobile number, full name and contact preferences.

3.2. Information We Collect Automatically

When you navigate our Website, we may collect certain information automatically from your device. This can include your IP address, browser type and version, operating system, referring URLs, pages visited, and the dates and times of your visit. This information is primarily collected for analytical purposes to help us improve our Website and user experience.

4. Our Data Privacy Principles

We are committed to maintaining the confidentiality, integrity and security of Personal Information and we will take all appropriate technical and organisational security measures to ensure that where any Personal Information is provided to us it will be protected against loss, destruction and damage, and against unauthorised or accidental access, processing, erasure, transfer, use, modification, disclosure or other misuse.

We shall not disclose to any person any Personal Information of a data subject that is processed or hosted by us where any such disclosure would not comply in all respects with the provisions of any applicable data protection legislation or regulations relating to the data subject concerned.

We will ensure that Personal Information shall be:

1. processed lawfully, fairly and in a transparent manner in relation to individuals;
2. collected for specified, explicit and legitimate purposes and not further processed in a manner that is incompatible with those purposes, with further processing for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes not considered to be incompatible with the initial purposes;
3. adequate, relevant and limited to what is necessary in relation to the purposes for which the Personal Information is processed;
4. accurate and, where necessary, kept up to date; every reasonable step must be taken to ensure that Personal Information that are inaccurate, having regard to the purposes for which they are processed, are erased or rectified without delay;
5. kept in a form which permits identification of data subjects for no longer than is necessary for the purposes for which the Personal Information are processed; Personal Information may be stored for longer periods insofar as the Personal Information will be processed solely for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes subject to implementation of the appropriate technical and organisational measures required by applicable law in order to safeguard the rights and freedoms of individuals; and
6. processed in a manner that ensures appropriate security of the Personal Information, including protection against unauthorised or unlawful processing and against accidental loss, destruction or damage, using appropriate technical or organisational measures.

5. How We Use Your Personal Information

We may use the Personal Information we collect for the following purposes:

• To respond to your inquiries and communicate with you.
• To receive, screen, and process job applications for positions at Celerity.
• To operate, maintain, and improve our Website, content, and services.
• To monitor and analyse trends, usage, and activities in connection with our Website.
• To comply with our legal obligations and for security and fraud prevention purposes.

Like many reputable online companies, our Website may make use of “cookies” and other technologies such as pixel tags and web beacons to collect information. A cookie is a small data file stored on the web browser on your computer’s hard drive. Cookies and other technologies allow us to count how many users visited certain web pages within our Website, their personal preferences and to measure the effectiveness of our Website and electronic advertisements for different computing devices and regions.

We use this information to understand and analyse trends, to administer our Website and to learn about user behaviour on our Website. If a user blocks cookies from being stored on a computer, the functionality of our Website may be negatively affected.

We may carry out and perform functional, statistical, textual, semantic and other forms of analysis of non-personally identifiable data that is hosted or processed by us in relation to our Website. We do this to improve the performance of our Website, to understand the way in which our Website is being utilised, to identify usage patterns, market trends, to gain insights and to formulate new products and service offerings. We may also process, aggregate and anonymize personal data such that it does not reveal any confidential, personal or sensitive data or any features from which confidential, personal or sensitive data may be ascertained. We will never disclose confidential, personal or sensitive data without the direct or indirect consent of the party to whom we owe the duty of confidentiality and/or the data subject concerned.

We do not sell your Personal Information. We may share your Personal Information in the following limited circumstances:

Within the Celerity Group: We may share your information with our affiliates, other entities within our corporate group, and our business units for administrative purposes and to provide you with a seamless experience.

With Third-Party Service Providers: We may share Personal Information with third-party service providers, vendors, or consultants who perform services on our behalf (e.g., website hosting, data analysis, marketing communications). These providers are contractually limited to using the information solely to provide the services to us and are required to maintain the confidentiality and security of the data.

For Analytics Purposes: We may share aggregated, non-personal, or de-identified information with third-party analytics service providers to help us understand our website traffic and usage patterns.

For Legal Reasons: We may disclose your Personal Information if required to do so by law or in the good faith belief that such action is necessary to comply with a legal obligation, protect and defend our rights or property, or protect the personal safety of users or the public.

6. International Transfers of Personal Information

Some of the third-party service providers we use may be situated outside of the country you are in. Consequently, your Personal Information may be transferred across international borders.

By using our Website, you consent to your Personal Information being transferred cross-border so that we can provide our services to you. In such cases, Celerity engages only with reputed third-party service providers who are subject to laws or binding agreements that provide an adequate level of protection for your Personal Information, consistent with the principles of applicable law.

7. Data Security and Retention

We implement appropriate technical and organisational security measures to protect your Personal Information against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access.

We will retain your Personal Information only for as long as is necessary for the purposes set out in this Privacy Policy, or as required to comply with our legal obligations, resolve disputes, and enforce our agreements.

8. Cookies

Our Website uses cookies to enhance your experience. For detailed information on the cookies we use and the purposes for which we use them, please see our Cookie Policy.

9. Your Data Protection Rights

As a data subject, you have the following rights:

• The right to be notified that your Personal Information is being collected.
• The right to access the Personal Information we hold about you.
• The right to request the correction, destruction, or deletion of your Personal Information.
• The right to object to the processing of your Personal Information.
• The right to not be subject to automated decision-making.
• The right to submit a complaint to a regulator.

For assistance in exercising any of these rights, please contact us using the details provided below.

10. Relationship with Website Terms of Use

This Privacy Policy must be read in conjunction with our Website Terms of Use, which govern the use of this Website.

11. Children’s Privacy

This Website is not intended for or directed at individuals under the age of 18. We do not knowingly collect Personal Information from children. If it is discovered that we have unintentionally collected personally identifiable information from a minor other than for a legitimate purpose associated with the Website, we will delete that information immediately.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time at our discretion and changes will become effective upon publication to our Website. The “Last Updated” date at the top of this policy indicates when it was last revised. We encourage you to review this policy periodically.

13. Contact Information and Statutory Officers

The Celerity group companies set out in this section have appointed the following persons to hold the statutory offices listed below:

For all questions, concerns, or requests relating to this Privacy Policy or your Personal Information, please contact us at privacy@celerity.chat.